Tru by Hilton Criciúma introduces Hilton’s game-changing brand in Brazil. Five years since its first hotel opened, Hilton’s (NYSE: HLT) innovative hotel brand, Tru by Hilton, announces the opening of its first property in Brazil, Tru by Hilton Criciúma, which is also the brand’s first property in the Caribbean and Latin America. Owned by Próspera Empreendimento and managed by ICH Administração de Hotéis, the hotel is located in one of the city’s most trendy areas, close to Parque das Nações Cincinato Naspolini, and just ten minutes from Criciúma’s bustling city center. Developed from the ground up using consumer and owner feedback, Tru by Hilton is a revolutionary brand with a cross-generational appeal for travelers looking for a new, affordable hotel experience. The brand promises guests a simplified and spirited stay rooted in value. The 154-room Tru by Hilton Criciúma features the amenities and experiences that matter most to guests, including comfortable beds; smaller, more effici…
Source: hospitalitynet.org , New Hotel Opening