Marketing Media Money
From ad misplacement and fraud to sexism in commercials and alleged harassment in Hollywood, it was quite a year for the marketing and media industries. CNBC takes a look at the past 12 months.
And the loser is … accounting firm PwC for the envelope mix-up at this year’s awards that saw Faye Dunaway mistakenly announce “La La Land” as the winner of the best picture Oscar, rather than the actual winner, “Moonlight.” It will continue to work for the Oscars, but with no cellphones allowed backstage.
Britain’s publicly-funded TV broadcaster the BBC revealed the salaries of its top paid stars for the first time, in a move to become more transparent with license fee payers. The salaries of female presenters were largely dwarfed by their male counterparts: Overall, 25 men on the talent list received more than £250,000 ($335,023) per year, compared to just nine women, including Claudia Winkleman.
The New York Times broke the story that Hollywood film producer Harvey Weinstein had allegedly been sexually harassing women for nearly three decades. The piece led to a string of high-profile men across industries being publicly taken down and started the #metoo movement on Twitter, where women declared their experiences of harassment. Weinstein denies all allegations of non-consensual sex.