Appointed Director of New Business Development for USA, Canada and Europe
At Costa Sur Resort Spa in Puerto Vallarta, Mexico

Costa Sur Resort Spa in Puerto Vallarta, Mexico, welcomes Salvador Villaseñor Hernandez as Director of New Business Development for USA, Canada and Europe. Villaseñor Hernandez will work on sales promotion and marketing and increase Costa Sur’s presence in the U.S., Canada and Europe, important demographics for the property. Villaseñor Hernandez comes to Costa Sur Resort Spa with more than 34 years of hotel and sales experience. Prior to joining Costa Sur, he was Commercial Director at Hoteles Canto del Sol, where he had originally started his career in the position of Sales Manager.

Following that initial period of employment at Hoteles Canto del Sol, Villaseñor Hernandez went on to serve as Sales Manager at Hotel Solare Sunset Bay (now Samba Vallarta); Promotions Director at the Conventions Visitors Bureau of Puerto Vallarta; and Sales Director at Hotel Villa Premiere, before returning to Hoteles Canto del Sol for the Commercial Director position. Villaseñor Hernandez holds a bachelor’s degree in Business Administration, specialized in Tourism, from the University of Guadalajara.