“The Rosewood brand today is recognised as a global tastemaker amongst an elite group of consumers, attracting the right kind of attention from developers globally and creating a desire to innovate and reinvent,” said Sonia Cheng, Chief Executive Officer of Rosewood Hotel Group.
Rosewood is already off to a superb start in 2018 after an equally dynamic 2017 which also saw the addition of Rosewood Puebla, Rosewood Sanya, Rosewood Phuket, the group’s first resort in South East Asia, and the Hôtel de Crillon, a Rosewood Hotel, to the brand’s global network. Thus far, the group has signed new deals in Antigua and Chengdu, and opened Rosewood Phnom Penh in Cambodia. These milestones underpin the brand’s formidable global growth story which is only further amplified by several highly anticipated openings in 2018, including:
- Rosewood Luang Prabang (Laos): The collection’s first ultra-luxury tented encampment will open this spring as the only luxury vacation destination in the vicinity, serving as the perfect place to unwind and explore Laotian culture. Designed by Bill Bensley, the resort will feature 23 pavilions, suites and tented villas on a picturesque and lush hillside location with easy access to the UNESCO heritage site of Luang Prabang. The property will be home to Rosewood’s first philanthropic hospitality school.
- Rosewood Bermuda: The iconic resort in Tucker’s Town will reopen this spring following an extensive $25 million renovation that will elevate every aspect of the award-winning resort. The renovation will include the complete redesign of the resort’s guestrooms, Beach Club, Golf Clubhouse and Sense, A Rosewood Spa®, as well as enhanced meeting space and new food and beverage outlets and concepts.
- Rosewood Baha Mar (Nassau, Bahamas): Set on Nassau’s Cable Beach, the 233-room, five-villa Rosewood property will be one of three major hotels that form part of the $4.2 billion resort complex of Baha Mar. Opening spring 2018, the Wimberly Interiors designed hotel will exude a British colonial vibe.
- Rosewood Hong Kong (China): Destined to become Rosewood Hotels Resorts’ new flagship property in Asia, Rosewood Hong Kong will be situated in the heart of Victoria Dockside, a new $2.6 billion, 3 million-square-foot art and design district on the promenade of Hong Kong’s iconic Tsim Sha Tsui waterfront. The Tony Chi designed ‘vertical manor’ will be an innovative expression of the Rosewood brand in one of the world’s most dynamic urban capitals.
- Rosewood Miramar Beach Montecito (California): Spread over nearly 16 acres of prime beachfront real estate, the resort will offer 124 guestrooms and 37 suites, many of which will be located in single-story cottages and bungalows. The resort’s exclusive beach is considered to be one of the most beautiful and secluded beaches in Santa Barbara.
- Rosewood Guangzhou (China): Set within the tallest completed building in Guangzhou’s central Tianhe District, the property will further add to the portfolio’s existing presence in Asia and will offer a host of luxurious amenities, including 355 longer-term Rosewood Residences, the highest situated bar in all of mainland China, and a two-story Sense®, A Rosewood Spa.
- Rosewood Bangkok (Thailand): The crowning jewel atop the Kohn, Petersen, Fox-designed mixed-use complex on Ploenchit Road in the heart of Bangkok, the 159-room, 33-storey property will feature some of the Thai capital’s largest and most luxurious guestrooms including 64-square-metre Pool Sky Villas boasting private terraces and plunge pools. The hotel will also showcase Rosewood’s signature event facilities with panoramic views over the city, Sense®, A Rosewood Spa, and three innovative dining venues.
In addition to recent and upcoming property openings, Rosewood also recently launched the brand’s new, holistic wellness concept, Asaya. Introduced at Rosewood Phuket in November 2017, Asaya will continue to be rolled out among both new and existing properties within the portfolio.
Measured and Meaningful Growth: The Strategic Priority
A thoughtful and ambitious strategy of growth and reinvention permeates Rosewood Hotel Group as it prepares to add 50 hotels globally in the next five years – a 70% increase in a portfolio spanning across the four design-led brands.
“Aided by good market fundamentals, visionary and approachable leadership, a strong and deep understanding of the new generation of travellers and consumers, and a genuine focus on relationship hospitality, our brands attract a disproportionate amount of developer interest” said Karl Bieberach, who joined the company in late 2017 in the newly-created role of global Chief Development Officer.
There are currently 22 Rosewood Hotels globally, with 17 additional projects in development spanning important global capitals and exotic resort destinations to open in the next 5 years. Even with its ambitious pipeline, great care is taken to ensure the global consistency of the brand and that each new hotel uniquely expresses Rosewood Hotels Resorts’ A Sense of Place™ philosophy.
In December 2017, Rosewood Hotel Group announced the launch of a new brand, KHOS™ an innovative concept for business hotels with a distinct lifestyle orientation inspired by the energy, art, innovation, creativity, style and dynamism of modern-day Asia. KHOS aims to turn the traditional notion of a business hotel on its head – designed specifically for the modern business traveller, for whom the conventional boundaries of work and play no longer exist, and who is no longer willing to sacrifice style, inspiration, socialising and wellness for the predictable functionality of a traditional business hotel. In keeping with the KHOS spirit, traditional hotel facilities and services will be re-conceived to create opportunities to spontaneously interact, relate and celebrate with fellow travellers. Wellness, public spaces, meeting facilities have all been reimagined, and event spaces ingeniously designed for greater flexibility and sociability facilitating personal interaction along with business purpose. KHOS will establish a global footprint, matching the footsteps of its guests to capital cities and urban portals, up-and-coming business centres, and resort destinations as well, with the first KHOS hotels to be announced and opened later in 2018.
“With our new KHOS concept, we are bringing our innovative DNA to a market-driven, conversion-friendly business lifestyle model. It is a concept that reflects how today’s influencers work and play, that will foray into co-working alternatives depending on market needs, and which showcases inventive wellness experiences and a culinary array of the cuisines the world is craving” adds Sonia Cheng.
New brands and concepts like KHOS are fed by an intrinsic passion for innovation. “We entice our teams to think differently; we are an incubator of new ideas, and we invest in designing new concepts that position us differently versus much larger companies.”
Rosewood Hotel Group is also reinventing its design-led, upper midscale Penta Hotels brand, with recent European signings in Moscow and an aggressive growth plan for Asia, where it operates four properties with three more in the pipeline. In 2017, as part of the continued reinvention of Penta Hotels, the group appointed Mr. Eugene Staal as President for Penta Hotels Worldwide, based in Frankfurt. Under his new leadership, a new growth strategy was developed with the goal of repositioning the brand as a genuine neighbourhood hotel and growing the network from 28 hotels today to 100 in 2021.
“We are committed to staying true to the brand’s core identity as a neighbourhood lifestyle brand, which is very much aligned with the goals of today’s traveller.” Said Eugene Staal, President for Penta Hotels Worldwide.
Rosewood’s fourth brand, New World Hotels Resorts, continues to have a regional focus carving its own space as an upper-upscale alternative for the main gateways and getaway destinations in Asia. In January 2018, the group opened the New World Petaling Jaya, near Kuala Lumpur, Malaysia, with an additional 10 New World properties under development in the region.
Contact
Tricia Rosentreter
Corporate Director of Communications, Americas and Europe
Phone: +1 (424) 363-2581
Send Email
About Rosewood Hotel Group
Rosewood Hotel Group, one of the world’s leading hotel companies, encompasses four brands: ultra-luxury Rosewood® Hotels Resorts in North America, Caribbean/Atlantic, Europe, the Middle East and Asia; contemporary deluxe New World™ Hotels Resorts in China and Southeast Asia; neighbourhood lifestyle penta™ hotels in Europe and Asia; and KHOS™, a dynamic global business lifestyle hotel brand. Its combined portfolio consists of 62 hotels in 19 countries. Rosewood Hotel Group is pursuing a thoughtful expansion strategy with a target of 120 hotels in operation by 2020. For more information, please visit rosewoodhotelgroup.com.
