Rockbridge Announces Noelle, An Experiential Hotel Now Open In Downtown Nashville
Rockbridge has called upon the property”s Art Deco roots and location on historic Printers Alley to create a new cultural epicenter in the Nashville community. Located on the corner of Fourth Avenue and Church Street, Noelle sets itself apart from other hotels on what has recently become known as “Boutique Row” by offering guests an authentic, considered experience curated by leaders of Nashville”s thriving creative community.
Going well beyond opening “just another new hotel,” Rockbridge’s vision has been focused on building a vibrant Nashville destination through Noelle, filled with thoughtful design elements and creative programming intended to delight and engage guests and locals alike.
To bring this special property to life, Rockbridge assembled an expert team of specialists, starting with MAKEREADY, a company designed to create and operate hotel, restaurant, and retail brands, with a focus on unique localized projects like Noelle.
The influence of Nashville”s thriving creative community comes to life in Noelle, and it is something that is felt and seen throughout the property. From the beans ground for lattes in Drug Store Coffee, to the clothing hanging on the racks of Keep Shop, to the posters rolling off the presses in Little Prints, on-site print shop, dozens of Nashville-based artists, designers and makers have been tapped to create exclusive products and experiences. “Noelle represents an incredible assemblage of Nashville talents and personalities, celebrating the facets that make the city such a compelling destination for visitors,” says MAKEREADY Chief Operating Officer Christine Magrann. “Our philosophy is to trust our local experts, amplify their efforts with MAKEREADY”s hospitality and operations know-how, and give them the tools and resources to bring fresh perspective that benefits locals as well as visitors.” The 13-story building comes back to life by way of Nashville-based architects Feltus Hawkins Design, Nick Dryden of Dryden Architecture and Design (DAAD), and creative branding experts Peck Company, led by Benji Peck. The team has masterfully preserved the historic hotel, first opened in 1930 by the Noels, a prominent Nashville family, while infusing it with renewed energy.
Noelle will feature extensive on-site amenities and engaging social spaces, including a restaurant, Makeready Libations Liberation; a rooftop bar, Rare Bird; a coffee shop, Drug Store Coffee; a retail store, Keep Shop; and a working print shop, Little Prints. A new tower, complete with a rooftop lounge, expands Noelle”s original footprint, while offering a new downtown vantage point, with views overlooking the Cumberland River and Nissan Stadium.
All 224 guestrooms and suites have king-sized beds, with four 12th floor VIP suites featuring floor-to-ceiling windows with beautiful views of downtown Nashville. There are additional king suites on property, as well as a selection of double-king and adjoining rooms. Saidee Gallery, a ballroom featuring soaring ceilings and the original arched windows, is designed to host elegant gatherings and celebrations, while nearby meeting rooms will offer event and group capabilities. A fitness center with Peloton bikes rounds out the guest amenities.
Thoughtful design details appear from floor to ceiling throughout Noelle, from the restored terrazzo floors, original brass hardware, and soft pink Tennessee granite walls, to fresh touches like geometric Art Deco patterning carved into the wood ceilings in the guest rooms. A signature blue heron character, conceptualized by Peck Company, is represented throughout the property.