An exercise in modernized nostalgia
“The Drifter reveals itself as an exercise in modernized nostalgia, both in terms of design and concept. With a name inspired by the iconoclastic Beat Generation of postwar America, the property is a playful respite from New Orleans’ expected offerings, shining a light on a newly hip side of the city by acting as a melting pot for the local and global “drifters” who end up there,” reads the hotel’s mission statement. Declaring the hotel “not a culture, but a subculture”, The Drifter Hotel’s designer has taken cues from mid-century design in terms of the colour palette, which is awash with neutrals and pastels, as well as furnishings, which are classic but give a nod to iconic design pieces of the era. Steel tubed armchairs sit alongside newly upholstered crushed velvet or brushed leather couches, and the new cafe area has a tiled and plywood panelled bar, with timber boards also installed on the ceiling to give a real mid-century feel. Some of the bedrooms have been fitted with luxurious bunk beds, making the new motel ideal for families or group travelers. The treatement of the bedrooms is similar to that of the common areas, with more plywood panelling and floor tiles from Mexico that add a splash of colour to the otherwise subdued sleeping quarters, whose white bed linen and brushed cement walls make for a comfortable and relaxing space.
Located in a neighbourhood close to the famous French Quarter, The Drifter Hotel appeals to hipsters, who will go for the Instagram-friendly surroundings and also for the rotation of food trucks that serve up delicious coffee, pastries and Mexican food. The hotel also has a pool membership for those wanting to escape the sweltering summer heat, as well as a program of events that will be sure to draw a crowd.
Let’s take a look at a few other projects currently underway in New Orleans:
Four Seasons New Orleans World Trade Center
Plans call for luxury hotel rooms on the lower floors and 80 hotel-serviced condos on the upper floors …[READ MORE]
Moxy New Orleans Warehouse
The vacant property, which would be partially demolished, is a former office supply shop built in the 1940s …[READ MORE]
TownePlace Suites by Marriott
New Orleans Downtown/Canal StreetThe building, built in 1960 but vacant since 2005, will undergo a major renovation …[READ MORE]
More information on hotel projects in New Orleans can be found on TOPHOTELPROJECTS, the specialized service provider of cutting-edge information of the hospitality industry.
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