At Preferred Hotels Resorts in Chicago – IL, USA
View Michelle Woodley’s LinkedIn Profile
As President, a position previously held by Ms. Ueberroth, Michelle Woodley now oversees multiple departments across the company including sales, marketing, IT, revenue management, and customer relations. She will also work closely with Ms. Ueberroth on financial planning and talent management, support the development of other strategic areas of focus within the organization, and serve as a company spokesperson. During her 15-year tenure with Preferred Hotels Resorts, Ms. Woodley has held a variety of positions including Senior Vice President of Global Marketing Strategy, Senior Vice President of Revenue Management Distribution and, most recently, Executive Vice President. In those roles, she helped the company execute on pivotal campaigns including its rebranding from IndeCorp to Preferred Hotel Group in 2005, which marked the debut of the pineapple – the global symbol of hospitality – into the company’s logo; launched all aspects of the I Prefer Hotel Rewards program in 2006, including materials, hotel training and education, website, and back-end technology; and drove various strategic efforts that generated more than $1.35 billion in room reservations revenue to member hotels – a record for the company – in 2017. Prior to joining Preferred Hotels Resorts in 2002, Ms. Woodley spent more than 10 years holding various senior positions in marketing, operations, and distribution for international hotel chains such as Swissôtel and Raffles Hotels Resorts.