Meliá Hotels is a long-tenured Spanish hotel chain with roots that date back to 1956, and it is the latest in a long line of hospitality company to make strides toward increasing its footprint in the Asia Pacific region. Of the hotels that Meliá now has in the Asia Pacific region, there are 16 in Indonesia, 10 in China (which is one of the quickest developing hospitality markets in the entire world), seven in Vietnam, five in Malaysia, four in Thailand, one in Mongolia, and one in Myanmar. Meliá ownership says that it expects to add even more hotels in the area before the year is over.

    What is notable about this growth is that Meliá Hotels International‘s growth strategy in the Asia Pacific region is focused almost entirely on new management agreements rather than acquisitions. It’s an interesting approach, one that competitors might be anxious to duplicate. Establishing a larger foothold in the Asia Pacific region is a major priority for many in the hospitality space, as travel within that region has continued to surge.

    According to industry experts and analysts, these latest additions are in line with the company’s priority strategy for the region, specifically the new management agreements signed by Gabriel Escarrer, which are aimed at strengthening Meliá’s existing relationships with financial and real state groups in the region, such as Greentown China, TCC-Land in Thailand and Aurelian Land.

    In terms of China, the company will be adding a new hotel under the Meliá Hotels and Resorts Brand. Meliá Xueye Lake, which is in the Shandong province, is next to the Ji’nan where Meliá already operates the Meliá Jinan. Meanwhile, in Thailand, Meliá has added pair of new properties, specifically the Meliá Chiang Mai and Innside Bangkok Sukhumvit, which marks the company’s second hotel in the capital on top of the pre-existing Meliá Bangkok, which was signed back in 2016.

    Related projects

    Let’s take a look at a few other projects currently underway by Meliá Hotels International:

    Melia Cam Ranh Bay

    Located on the south-eastern coast of Vietnam, the beachfront property will be located five kilometres from the Cam Ranh Bay International Airport …[READ MORE]

    Innside Punto Fijo Hotel

    in the state of Falcón, will provide rooms on 12 floors, a restaurant, bar and gym, and rooms for meetings and events …[READ MORE]

    ME Dubai

    ME by Melia in Dubai is the first ME hotel in the region, a lifestyle hotel designed with stylish local residents and international travelers in mind …[READ MORE]

    More information on Melía Hotels International can be found on TOPHOTELPROJECTS, the specialized service provider of cutting-edge information of the hospitality industry.

    Contact
    Jule Grass
    Marketing Manager
    Phone: +49 4261 4140 309
    Send Email

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