Appointed Director of Sales and Marketing
At Washington Park Hotel in South Beach – FL, USA
With over 15 years as a hospitality and sales professional in South Florida, Louis Escoto brings substantial local and regional relationships that will prove vital in his role at Washington Park Hotel. As Director of Sales and Marketing, Escoto will be responsible for driving guestroom sales in the leisure and corporate segments as well as managing relationships with the hotel’s robust portfolio of likeminded amenity partners, including Martone Cycling and Beekman 1802.
Most recently, Escoto served as Director of Sales and Marketing of Intercontinental Hotels Group’s Z Ocean Hotel, where he led the property to the highest annual ADR of all IHG branded hotels in the Americas. Escoto was Area Director of Sales at SBE Miami, where he was pivotal to the pre-opening brand development of the SLS South Beach and The Redbury hotels, along with the rebranding of the Raleigh Hotel. He also held various executive sales positions with Goldman Properties, where he represented both The Park Central Hotel and Gansevoort Hotel Miami.