“I always think of my grandfather”, reminds Pablo Sotoca. “He used to go to the barbershop every day. They not only shaved him, but they also took care of his skin, pampered him, and I understand that the contemporary man should not miss this memorable experience”. For that reason, Pablo Sotoca has decided to work and redesign the La Cala Spa program, fascinated by such personalised client care, that has been lost nowadays. The triumph has been absolute, and he managed to raise, in a short time, the number of male customers. It has been an overwhelming success among the male public thanks to a Relaxation and beauty range inspired by gender-neutral treatments. Mr. Sotoca, has been, among other positions, operations manager for the multinational The Lab Room, and right hand of the organization’s founder, Mónica Ceño. Now his main mission is to apply at La Cala Spa “a reflection of the acquired knowledge, inspired by the specific features of the area”.
The spa team has taken giant steps to also attract the male public, a traditionally neglected group in the world of relaxation treatments. The new manager wants to banish some beauty-related myths and bets on gender-neutral treatments, convinced that both men and woman should enjoy such treatments. La Cala Spareinvents itself, and transform its range of treatments permanently. “There has been men who have tried, for example, our Andalusi Ritual and they went home amazed, wanting to repeat”.
María Ángeles Díaz
About Golf, SPA, Gastronomy and Leisure at La Cala Resort
La Cala Resort in the Costa del Sol, is one of the main golfing complexes in Andalusia. It has three 18-hole golf pitches designed by Cabell Robinson, an academy situated next to the six-hole par three golf course. It also has a football field and sports facilities which meet FIFA’s technical spe cifications. It is the only resort of its kind to have an 8 kilometre running track. The Hotel has 107 rooms, three themed restaurants and a Spa of over 1.300 m² amongst other services.