Hoteliers are investing in sustainability: Where does it go from here?
By
Rohit Verma, Professor at Cornell School of Hotel Administration , Matthew Walsman, Assistant Professor at Rutgers Business School | 13 Dec 17
The hospitality industry has finally embraced the challenge of tackling sustainability, with most hotel groups believing that operating a sustainable company is not just “a nice thing to do” but the new way of doing business, say Rutgers University’s Matthew Walsman and Cornell’s Rohit Verma. Yet this is just the beginning. More research is required to identify the aspects of sustainability that customers actually value.
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