A few weeks ago, the company unveiled the Willy Wonka-esque incubator inside a former nightclub at the Hilton McLean Tysons Corner in Northern Virginia. The showroom, which is accessible by invitation only, is a safe space for unfettered imaginations and inventions both practical and fanciful. Here, the company will experiment with the next rage of products and services and, depending on the outcome, will release them into the wider hospitality world — or consign them to the reject pile.

News Reporter

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