As dissatisfaction with the existing CRS is often the major driver for change, the overall study results should help to highlight the hotel chains’ requirements in more detail by hotel type and market specifics.
Upcoming Research: h2c’s Global PMS Study
h2c’s recently completed Global CRS Study revealed that over the next three years hoteliers expect a major shift in systems, where guest profile management will be handled. Digitalization, direct sales capabilities via the IBE and voice services are among the other major changes which could potentially impact the PMS’s role. Today, multiple platforms with different data silos lead to increased workloads, complicated processes, less flexibility and higher costs. Often, the depth of PMS integration with corresponding systems is not optimized for hotel chain requirements exceeding the basic standards.
If you are interested in learning more about h2c’s Global PMS study, please contact Michaela.