About The Boutique Lifestyle Lodging Association (BLLA)
The Boutique Lifestyle Lodging Association (BLLA) is the first and only association dedicated to uniting the
world’s independent boutique and lifestyle hotels and small brands helping to increase their awareness to leisure and business travelers. Created to be the unifying voice of this distinctive subset within the hospitality industry, BLLA’s goal is to unite the world’s collection of boutique lifestyle properties and the suppliers that sustain them, enabling them to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the increasing demand from discerning boutique-seeking clients. For more information or to become a member visit www.blla.org.