Choice Hotels EMEA unveils first property to complete its major brand refresh Comfort Hotel Prague City East is the first Comfort Hotel to feature signature Comfort Hub and range of hallmarks that embrace local influence All Choice Hotel brands are being refreshed in EMEA with EMEA properties set to transition to new brand identities over the coming years Choice Hotels EMEA, the 100% franchise focused hotel company, has today unveiled the first property within its portfolio to have undergone a major transformation as part of the group’s regional brand refresh. Situated near Prague’s city centre, the refreshed Comfort Hotel Prague City East, which boasts a pop art theme, is aligned with Choice’s new Comfort brand experience. It stands out by providing value-driven guests offering friendly, warm and vibrant service alongside all-around efficiency at a price point guests want, in the location they want. With franchisees having considerable flexibility in their design choices, the newly r…
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