At Swift Hospitality Group (SHG) in Freeport – IL, USA
SH Group, the hotel brand management company created and owned by Starwood Capital Group, today announced the appointment of Arash Azarbarzin as President, effective immediately. In his new role, Azarbarzin will oversee all operations and expansion for SH Group. SH Group currently operates the fast growing 1 Hotels, a nature-inspired luxury lifestyle brand with locations in Manhattan, Brooklyn and South Beach, as well as the five-star luxury Baccarat Hotel brand.
Azarbarzin joins SH Group with more than 30 years of industry experience, including as a founding member of sbe Hotel Group, where he served as president for 12 years. He spent several years in leadership roles at W Hotels Resorts, where he worked alongside Mr. Sternlicht, who created the W brand, as well as with St. Regis and Four Seasons.
In addition to day-to-day operations, Azarbarzin will spearhead scheduled 1 Hotel openings in Los Angeles, Cabo, Sunnyvale, Sanya (China) and Paris. Additionally, he will direct global initiatives geared toward the 1 Vision of leading hospitality forward and becoming a platform to spark conversation and action that transform the industry and our lives. He will also work on the soon to be announced pipeline openings for Baccarat Hotels Resorts, bringing limitless luxury to new markets.