Frequent travelers visiting hotels regularly love being rewarded for their loyalty with personalized and unique experiences, rather than accumulating points through a system or any other popular and common offer. Culture and gastronomy are some of the most valued and well received themes, although Spanish guests more prefer night activities.
According to the Wanup Loyalty Club, 77.9% of travelers will often request their hotels’ loyalty clubs for personalized benefits before considering any other type of offer. Wanup assures
This is reflected in the First Study on the Frequent Traveler Preferences prepared by Wanup, with the sector specific support of the Technological Hotel Institute (ITH).