Appointed President of the Company’s Core Experience Business Unit
At TripAdvisor LLC in Needham – MA, USA
TripAdvisor, the world’s largest travel site*, today announced that Lindsay Nelson will join the company as president of TripAdvisor’s Core Experience (CoreX) business unit, effective October 30, 2018. In this role, Nelson will oversee the global TripAdvisor platform and brand, helping the nearly half a billion customers that visit TripAdvisor monthly have a better and more inspired travel planning experience.
Nelson is currently chief commercial officer for Vox Media, known for its portfolio of brands that go deep into consumer passion points: SB Nation (sports), Eater (restaurants and nightlife), The Verge (consumer technology), Vox (explanatory journalism), Curbed (neighborhoods and real estate), Polygon (gaming and entertainment), and Recode (technology news). She previously served as the company’s chief marketing officer.
Nelson spent the last four years leading the commercial and marketing efforts at Vox Media, helping the company grow into one of the largest, most diversified modern media companies with award winning assets across television, podcasts, websites and proprietary technology solutions used by publishers and marketers. Nelson was responsible for revenue growth across the company’s core advertising businesses, overseeing sales, marketing, branded content, conferences experiential, analytics, sponsorships, and operations.
Recently, Forbes recognized her on the 2018 CMO Next List as a top 50 marketing executive; Advertising Age named her a “Woman to Watch”; and Business Insider appointed her one of the “Most Powerful Women in Mobile Advertising”.
The appointment follows the recent launch of TripAdvisor’s newly redesigned website and app aimed at creating a more socially-assistive consumer experience, helping to provide travelers with more relevant and personalized recommendations on where to stay, eat or what to do when exploring the world.
* Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2017
Article source: https://www.hospitalitynet.org/appointment/79017204.html