Daimler pronounced Wednesday that Dieter Zetsche is stepping down as CEO and will be transposed by a long-serving executive who has many recently been heading a automaker’s investigate and growth efforts, including a pull into electric vehicles.
The association has due that Zetsche, who was CEO of Daimler for 12 years, turn authority of a supervisory house in 2021 when Manfred Bischoff leaves. The pierce contingency be authorized by shareholders during a company’s subsequent meeting. The company’s structure requires a two-year “cooling off” duration before Zetsche can be inaugurated as a board’s chairman.
Daimler has picked Ola Källenius to conduct adult Mercedes-Benz vehicles and Daimler, a initial non-German, to reason a tip spot. Källenius many recently headed adult investigate during Daimler and growth during Mercedes-Benz Cars. He assimilated a association in 1993, afterwards called Daimler-Benz AG, as trainee within a International Management Associate Program.
In new years, it seemed he was being neat for Zetsche’s spot. In 2015, Källenius was allocated to a Daimler AG’s house of management.
Källenius’ appointment comes during an engaging and potentially transformative time for a builder of Mercedes-Benz vehicles and Daimler trucks. The aged business of building, financing and offered cars, trucks and SUVs has altered as automakers seeking new ways to make profits.
Daimler is among those with skeleton to launch a array of new electric vehicles, rise unconstrained vehicles, and ramp adult a “mobility” business, a section that includes car-sharing and ride-hailing.
Earlier this month, Mercedes-Benz denounced a EQC, an all-electric crossover that kicks off a German automaker’s skeleton to deposit some-more than $12 billion to furnish a line of battery-powered models underneath a new EQ brand. Daimler skeleton to deposit another $1.2 billion in tellurian battery production.
Daimler and BMW took a surprising step in Mar 2018 to combine their untraditional operations such as car-sharing and ride-hailing, parking locator services and electric automobile charging into a singular corner business in an bid to improved contest with Uber, Lyft and other mobility companies.
That means restraining adult all their on-demand mobility offerings, including automobile share services Car2Go and DriveNow, ride-hailing like myTaxi, Chauffeur Privé and Clever Taxi, parking products like ParkNow and Parkmobile, and on-demand services like moves and ReachNow.
BMW and Daimler pronounced they will continue to contest in their core business of building and offered vehicles.