Appointed Chief Digital Officer
At NORTHSTAR Travel Group in Secaucus – NJ, USA
Yorke is charged with advancing Northstar’s portfolio of digital marketing capabilities and products and enabling profitable revenue growth across all aspects of the business. Matt has responsibility for Northstar’s strategic digital transformation, marketing services, digital product development, custom content solutions, audience development, customer data management, and digital media sales at Northstar.
Immediately prior to joining Northstar, Yorke was SourceMedia’s Chief Marketing Officer, responsible for marketing, marketing services, product innovation, ad operations and technology and all media sales.
Prior to joining SourceMedia, Yorke was Managing Director for Business Development and Marketing with the global media and marketing solutions agency OMD.
Matt previously spent 15 years at IDG where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern digital first media company.
With more than 20 years’ experience in media, marketing and technology, Yorke is recognized for his leadership, customer-focused approach and keen sense of how technology trends impact customer habits, and in turn, marketers. He has received numerous awards and honors, including Folio Industry Pioneer 2017, The Folio: 40 as a C-level visionary in 2011, BtoB’s Media Business 2010 Business Publishing Executive Innovator and Min’s Social Media Superstar Award in 2009. Yorke also received the IDG Chairman’s Award for Entrepreneur of The Year in 2011.
Northstar also announces that Tom Cintorino, Executive VP of Digital Media, will be leaving the Company in September. Cintorino has been with Northstar for the last nine years leading the transformation of Northstar from a legacy trade media business to a digital-first, marketing solutions, custom content, multiplatform information company.
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