Why Booking.com Grew Throughout Europe

The Oral History of Travel’s Greatest Acquisition by Dennis Schaal is a must-read for long-term Booking Holdings investors. It shows why the acquisitions of Active Hotels and Bookings were fantastic and it lays down the groundwork as to why Booking.com was able to dominate the European OTA landscape. We cite the document heavily referring to it as Booking.com’s Oral History.

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