HotelTonight wants to wow more millennials by gamifying travel booking | fastcompany.com

It’s meant to be a funner, more rewarding experience for users looking to snag the ultimate deal. The time-bound, countdown-led Daily Drop is unlike other online booking deals, which usually offer discounts on unknown hotels. The feature needs to be “unlocked” by the user, and joins a host of other features, such as secret amenity searches, using emojis. The idea is to “gamify” travel booking, though it’s unclear how much sway such features have on the booking experience.

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