The study surveyed hoteliers and suppliers to learn how the industry can improve from a technology perspective, with key takeaways for readers from both groups:
- For hospitality decision-makers, the results provide guidance on the latest technology trends, as well as opportunities to invest valuable resources for growth.
- For suppliers, the study informs ideas on the most pressing technology issues facing the hotel industry today.
With data surveyed from 358 respondents—all responsible for purchasing or selling technology in hospitality—the study is unique from other research in that it goes beyond standard reporting to identify similarities and differences in priorities for where the industry and travel technology should be headed.
Overall, the results showed many positive indicators that hoteliers and suppliers are closely aligned.
Take, for instance, considerations for a new PMS. The factors which were “most important” for respondents from both groups fell in sync, with ease of use and seamless integration topping the list. In fact, the need for improved integration between existing products garnered a strong consensus from respondents. Guest experience was also a top priority.
Frewoini Golla, Director of Marketing for StayNTouch noted why findings like this are so critical for industry growth. “Better understanding where priorities lie helps vendors stay in tune with the challenges our customers are responsible for, and how we can serve their needs while topping their goals.”
Other areas where the study reported similarities and differences include factors influencing marketing spend, perspectives on new and emerging technology, and the process for considering new technology purchases.
Stuart Butler, Chief Operating Officer of Fuel Travel said of the results, “As vendors of this space, our eyes are fixed on the trajectory of travel technology and marketing, so having a better understanding of the wants and needs of those in the front-lines of hospitality really helps us all get better together.”
Richard Dunbar, Director of Partnerships at Flip.to echoed this sentiment. “It’s really important that we focus on helping our customers and all of the industry move the needle. The results of this survey have opened up a really compelling dialogue to grow the industry, today.”
Fuel is a full-service online marketing agency that specializes in providing simple and effective software and digital marketing solutions to the hospitality industry. Our standard is to provide quantifiable results, strategies driven by direct revenue, and exceptional customer service and support. http://www.fueltravel.com
StayNTouch is a “Software as a Service” mobile hotel property management system (PMS) company focused on developing solutions that help hotels raise service levels, drive revenues, reduce costs, and ultimately change the way hotels can captivate their guests. Developed with mobility in mind, the pioneering platform enables hotels to create long lasting relationships with their guests by delivering personalized service levels that today’s guests require. http://www.stayntouch.com
Flip.to, the advocacy platform for hotels—Reach, inspire and convert an entirely new global audience of travelers every day with Flip.to.
Flip.to lets your guests introduce your hotel to the world, combining trust with massive reach and introducing your hotel to travelers just one degree away—warm leads who are the perfect fit. Start building your ever-growing team of advocates who turn meaningful moments into measurable ROI, and instantly see the unmatched impact when you switch on this entirely new channel. http://flip.to
Director of Partnerships