These were the biggest marketing moments of 2017

From ad misplacement and fraud to sexism in commercials and alleged harassment in Hollywood, it was quite a year for the marketing and media industries. CNBC takes a look at the past 12 months.

PG's Marc Pritchard at the IAB's Annual Leadership Meeting 2017

Jordan Horowitz, producer of the movie La La Land, was forced to acknowledge the major error last night. Moonlight wins the Best Picture Oscar after a mishap that named La La Land the winner at the 89th Annual Academy Awards.

And the loser is … accounting firm PwC for the envelope mix-up at this year’s awards that saw Faye Dunaway mistakenly announce “La La Land” as the winner of the best picture Oscar, rather than the actual winner, “Moonlight.” It will continue to work for the Oscars, but with no cellphones allowed backstage.

Matt Brittin, Google's president, EMEA business and operations, at Advertising Week Europe in London, March 20, 2017

Facebook and Google logos

Keith Weed, Unilever's chief marketing officer, speaking at Advertising Week Europe in London on 20 March 2017

Claudia Winkleman arrives for the GQ 25th Anniversary Exhibition at Phillips De Pury on November 12, 2013 in London, England.

Britain’s publicly-funded TV broadcaster the BBC revealed the salaries of its top paid stars for the first time, in a move to become more transparent with license fee payers. The salaries of female presenters were largely dwarfed by their male counterparts: Overall, 25 men on the talent list received more than £250,000 ($335,023) per year, compared to just nine women, including Claudia Winkleman.

An Alibaba employee demonstrates 'Smile to Pay', an automatic payment system that authorize payment via facial recognition

The Instagram logo

Harvey Weinstein attends the 'Lion' premiere and opening ceremony of the 12th Zurich Film Festival at Kino Corso on September 22, 2016 in Zurich, Switzerland.

The New York Times broke the story that Hollywood film producer Harvey Weinstein had allegedly been sexually harassing women for nearly three decades. The piece led to a string of high-profile men across industries being publicly taken down and started the #metoo movement on Twitter, where women declared their experiences of harassment. Weinstein denies all allegations of non-consensual sex.

Pallets of Coke-Cola cans wait to the filled at a Coco-Cola bottling plant on February 10, 2017 in Salt Lake City, Utah.

Chief executive officer and chairman of The Walt Disney Company Bob Iger and Mickey Mouse look on before ringing the opening bell at the New York Stock Exchange (NYSE), November 27, 2017 in New York City.


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